About Baby Novum — Why We Built This

Who writes this site

Baby Novum's website is written and maintained by the Baby Novum Editorial team — the same people who build the Baby Novum pregnancy app. We are not a hospital, a clinic, or a licensed medical practice, and no page on this site is written or signed off by an individual clinician. We want that stated plainly rather than implied by a stock photo or a fabricated credential.

        The short version: this site is edited by a small in-house team that researches each topic against major medical bodies' published guidance, not by a doctor writing from personal practice. If that distinction matters to a decision you're making, talk to your own obstetrician or midwife — this site is a starting point, not a diagnosis.
      

How we write and review a page

Every medical page on this site follows the same process:

We research the topic against guidance published by recognised medical bodies — see "Sources we rely on" below — rather than summarising other websites.
Numbers, screening windows, and drug guidance are checked against a primary source before publishing. If we can't find a reliable source for a claim, the claim doesn't go on the page.
Every page states an escalation path — what counts as normal, and what needs a same-day call to a care provider — because that distinction is the most useful thing a pregnancy page can offer.
Pages are re-checked when the guidance they cite changes, and each page shows the date it was last reviewed.

Sources we rely on

Where a page states a screening window, a drug safety guideline, or a clinical threshold, we source it from bodies including:

ACOG — the American College of Obstetricians and Gynecologists
NHS — the UK's National Health Service
Mayo Clinic
CDC and WHO, for population-level guidance

Screening and monitoring schedules vary somewhat by country. Where they do, we state the international range and note that exact timing depends on local protocol — a page written for a single country's schedule would mislead everyone reading from anywhere else.

What "medically reviewed" means on this site

Pages on this site carry a "Medically reviewed by Baby Novum Editorial" byline and a review date. That means the content was checked against the sources listed above by our editorial team — it does not mean a named, licensed clinician has signed off on it personally. We think that distinction is worth being upfront about on a site that deals with pregnancy health, rather than letting a generic byline imply more than it delivers.

Corrections

If you find something on this site that looks outdated, unsourced, or wrong, we want to know. Email us using the contact address in the footer and we will review it — and correct it if it needs correcting.

Not a substitute for medical care

        This site does not replace your obstetrician, midwife, or family doctor. It exists to help you understand what's typical, ask better questions at appointments, and recognise when something needs prompt attention — not to diagnose, treat, or replace the judgement of a clinician who actually knows your history. If a page's guidance ever conflicts with what your own care provider tells you about your specific pregnancy, follow your care provider.
      

The Baby Novum app

Baby Novum is also a privacy-first pregnancy app for iPhone — weekly development updates, symptom and kick-count tracking, a contraction timer, and birth-prep checklists, all stored on your device rather than a cloud server. The app and this site are built by the same team and use the same terminology, but this website's content stands on its own regardless of whether you use the app.